Sam Harding

Sam is a franchising specialist with extensive international experience in hospitality, leisure, retail and entertainment. Throughout his career, he has helped businesses develop scalable franchise models, commercial strategies and operational frameworks that support sustainable growth across multiple markets.

His expertise in franchise development, business expansion and operational excellence, combined with an extensive international network, has enabled organisations to successfully grow their brands while maintaining operational consistency and customer experience.

Sam holds a Diploma in Hospitality Management and Business Administration and is a recognised practitioner in operational excellence.

Today, Sam leads commercial and operational initiatives for one of Northern Ireland’s leading visitor attractions, home to the internationally acclaimed Harry Potter™ visitor experience.

As a member of toodle’s Advisory Board, he supports the company on franchise strategy and international expansion. Sam was instrumental in developing toodle’s franchising model, and his expertise continues to provide valuable guidance as the company expands into new international markets.