Peter Roest

Peter co-founded toodle and, as the company’s majority shareholder, plays a leading role in shaping its strategic direction, product innovation and commercial growth. With more than 30 years of international leadership experience, he has built a career leading business transformation, operational excellence and digital innovation across multinational organisations in the biotechnology, pharmaceutical, logistics and automotive sectors.

Prior to founding toodle, Peter held senior leadership positions overseeing complex international operations, large-scale business transformation programmes and enterprise technology implementations across Europe, the Middle East and Asia. His expertise spans strategy development, digital transformation, operational excellence, business process reengineering and enterprise technology implementation. Having led numerous large-scale SAP ERP programmes and organisational change initiatives, Peter combines deep technical knowledge with a practical understanding of how technology can simplify operations, enhance customer experiences and drive commercial growth.

Peter holds a Bachelor of Engineering from the Institute of Automotive Engineering in the Netherlands and a Postgraduate qualification in European Business Studies from the University of Lincoln, England. He is also a certified Six Sigma and LEAN practitioner.

Today, Peter oversees the continued evolution of the toodle ecosystem, including its mobile applications, merchant platform and management portals.

He leads the company’s international commercial expansion, currently spearheading the rollout of toodle across South East Asia’s tourism destinations, including Thailand – Phuket, Krabi and Koh Samui and Indonesia – Bali and Lombok.

He also drives strategic partnerships, go-to-market execution modelling and the continued innovation of the platform, supporting the company’s long-term vision of becoming the leading digital engagement platform for hospitality and community destinations worldwide.