Alan Gordon

Alan is an internationally recognised brand strategist and creative leader with more than 30 years of experience developing customer experience, marketing and communications strategies for sovereign entities, multinational organisations and leading global brands. Having spent over two decades based in Dubai, he has recently returned to his native Scotland and continues to consult with organisations across the Middle East. His work in creative expression, branding and customer engagement has taken him across Europe, North America, Australia, South Africa and the Middle East.

Throughout his career, Alan has held senior marketing leadership positions within organisations including Al Futtaim Group and the Tourism Development & Investment Company (TDIC), where he provided marketing leadership for landmark destinations such as the Louvre Abu Dhabi and Global Village. He has also led marketing and events agencies delivering campaigns and brand strategies for international brands including Pepsi, Toyota, Lexus, Honda, Hertz, IKEA, Marks & Spencer and Panasonic.

Alan holds an honours degree in Design & Communication, serves as Honorary Chairman and Marketing Lecturer at the EMDI Institute of Media and Communications in Dubai, and is a Fellow of the Chartered Institute of Marketing.

Having co-founded toodle, Alan transitioned from his executive role to serve in a non-executive capacity on the company’s Advisory Board. He remains a shareholder in the company and, while no longer involved in its day-to-day management, the executive founders occasionally draw on his extensive experience in brand strategy, customer experience and commercial marketing to provide an independent perspective on key initiatives. His strategic insight and constructive challenge continue to help shape toodle’s long-term direction and international growth.